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Meta Ads for ecommerce brands

Build a practical testing rhythm across offer, audience, format and creative idea, with reporting that says what changed and what to test next.

CoversFacebook and Instagram campaigns
ForEcommerce brands, UK first
ReportingWhat changed and what to test next

What we work on in Meta Ads

We plan offer, audience, format and creative idea as one testing rhythm, tied to the page people land on.

  1. Campaign strategy

    Campaign and audience structure that gives each test a fair read.

  2. Creative direction

    Direction for the ideas, formats and hooks worth testing next.

  3. Testing frameworks

    A rhythm across offer, audience, format and creative idea, so each test answers a clear question.

  4. Performance reporting

    What changed, what it means and what the next test should answer.

What we found in Gymshark’s Meta ads

From our teardown of Gymshark’s public ads and the pages they link to, checked on 27 September 2026. We have no access to Gymshark’s ad accounts or results.

  • 8

    At least eight active ads that started in early July still carried summer lines in late September.

  • 8

    Eight July ads offered 10% off with a code that appears nowhere on the pages they link to.

  • 3

    Three versions of one ad in the UK view of Meta’s Ad Library linked to Gymshark’s Australian store, priced in Australian dollars.

These are details a test plan should catch before budget goes behind them. Read the Gymshark teardown

Tell us about your Meta Ads

First Look and Second Opinion cover Google Ads. For Meta, tell us what you are trying to change; we reply within one UK business day.