First Look: a free, automated audit of your Google Ads account
First Look is Zbang’s free, automated Google Ads audit. Connect your account read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved.
Read-only access. Never changes your campaigns. Files cleaned up after 7 days.
What a First Look gives you
First Look turns account evidence into a focused plan for your next round of improvements.
See what needs attention
Account checks for wasted spend, tracking gaps and campaign structure.
Know what to work on next
Prioritised findings with supporting evidence and practical recommendations.
Search, Shopping and PMax
Search, Shopping and bounded Performance Max evidence, with brand, competitor and non-brand segmentation.
Bring your team in
Review the audit in your workspace, share a report or download a PDF.
A First Look on a real account
A summary from a real First Look on a live account: the account view, ranked fixes and a finding’s supporting next steps.
First Look audit
One account, three views: account summary, ranked fixes, supporting evidence.
Run on 9 October 2026. Every change needs review.
Three steps to your audit
Signing in does not connect Google Ads. You choose the account to analyse, and the connection stays read-only.
Get a free First Look- 01
Create an account
Continue with Google to create your Zbang account, or sign in if you already have one.
- 02
Connect your ads
Connect Google Ads separately and choose the account to audit. The connection is read-only.
- 03
Run your audit
Get grades, ranked fixes and campaign plans, then share the report or download a PDF.
How First Look handles your data
What First Look can and cannot do
- It reads the Google Ads account you choose. It never creates, edits, pauses or deletes campaigns.
- Some steps use AI. Setup sends the account name, top landing domains and up to 200 sampled search terms to the configured AI provider, and manual audits request AI recommendations by default.
- Generated audit files are kept for up to 7 days, then cleaned up. Connection and schedule settings stay until you change or delete them.
The Security page lists every access scope and subprocessor.
Want a specialist to read it?
Second Opinion puts a Zbang specialist on the account: an editable report with evidence-backed findings and a prioritised plan, for £999 including VAT.