First Look · free automated audit
See what needs attention first.
First Look is Zbang’s free, automated Google Ads audit. Connect your account read-only and get grades, ranked fixes and campaign plans at once, with no specialist involved.
Read-only access. Never changes your campaigns. Files cleaned up after 7 days.
What you get
Less guesswork. More direction.
First Look turns account evidence into a focused plan for your next round of improvements.
- 01
See what needs attention
Account checks for wasted spend, tracking gaps and campaign structure.
- 02
Know what to work on next
Prioritised findings with supporting evidence and practical recommendations.
- 03
Search, Shopping and PMax
Search, Shopping and bounded Performance Max evidence, with brand, competitor and non-brand segmentation.
- 04
Bring your team in
Review the audit in your workspace, share a report or download a PDF.
A real audit
What a First Look shows.
A summary from a real First Look on a live account: grades, analysed spend and an estimate of addressable recovery.
A read-only audit surfaced about US$1K/month in estimated addressable recovery. Estimate from analysed account evidence; every change needs review.
How it works
Three steps to your audit.
Signing in does not connect Google Ads. You choose the account to analyse, and the connection stays read-only.
Get a free First Look- 01
Create an account
Continue with Google to create your Zbang account, or sign in if you already have one.
- 02
Connect your ads
Connect Google Ads separately and choose the account to audit. The connection is read-only.
- 03
Run your audit
Get grades, ranked fixes and campaign plans, then share the report or download a PDF.
Your data
Read-only, by design.
What First Look can and cannot do
- It reads the Google Ads account you choose. It never creates, edits, pauses or deletes campaigns.
- Some steps use AI. Setup sends the account name, top landing domains and up to 200 sampled search terms to the configured AI provider, and manual audits request AI recommendations by default.
- Generated audit files are kept for up to 7 days, then cleaned up. Connection and schedule settings stay until you change or delete them.
The Security page lists every access scope and subprocessor.
After First Look
Want a specialist to read it?
Second Opinion puts a Zbang specialist on the account: an editable report with evidence-backed findings and a prioritised plan, for £999 including VAT.