We take a brand’s public ads from Google’s Ads Transparency Center and Meta’s Ad Library, follow them to the page they send people to, and write down what works, what we’d change and what we’d test next.
Discounts that match the page and a price promise in plain English, with five gaps in the small print: six footnote marks with no key in the ad, everything defined as mattresses, biggest ever measured by product count, a mark with no entry and a key that disagrees with itself.
Read the teardownCalendar ads that open the calendar they show and a pod calendar that gives its count, with four details that pull against each other: 12-day calendars sold as every day, three delivery promises, a code the terms rule out and a summer sale on a missing page.
Read the teardownLanding pages built for the ads and gifting terms that take the risk out of buying early, with four details that pull against each other: the number in the ad, a code the page won’t take, three deadlines and two sales claiming the year’s best prices.
Read the teardownPromo codes that travel in every link, with four details that leak: one offer told three ways, two starting prices on one page, a link that drops its code and summer lines still live.
Read the teardownCreators at scale and ads that land on pages built for them, with four details that leak: July’s summer ads still running, a sale bigger than its ads, an Australian detour and two delivery prices on one page.
Read the teardownA strong fit story and a simple offer, with four details that pull against each other: the wording of the offer, the size range, a discount code in two versions and the products the ads name.
Read the teardownLong View does the same from inside your account: the ads, the landing pages and the numbers behind both.
