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A sample First Look report

First Look is our free, automated audit of a Google Ads account. This sample uses invented figures for a fictional retailer, so you can see the findings, priorities and account health scores before you connect your own account.

Illustrative figures, in USD

First Look report preview

Demo Retailer, last 30 days

Audit ready

B72 / 100

Estimated opportunity

US$4,200/mo

Across five illustrative recommendations. Not a measured result.

Wasted spendUS$3,060

Low-intent + blocked

Conversions8,597

Last 30 days

CPAUS$21.08

−4% vs prior

Top opportunity findings

CriticalFix feed issues blocking productsUS$2,180/mo
HighReduce brand cannibalisationUS$880/mo
HighRepair tracking signal gapsUS$540/mo
HighCut low-intent search termsUS$380/mo
MediumTighten match-type driftUS$220/mo

Account health, 6 of 11 pillars

Tracking & measurement58/100
Shopping feed health61/100
Brand defence69/100
Account structure78/100
Search terms82/100
Performance Max88/100
PDF report CSV export JSON Shareable workspace link

Run a First Look on your own account

These figures illustrate the report format. Your free First Look uses your own account data with read-only access and makes no campaign edits.

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